SEO: The Importance of Links

When you put together your website we have previously blogged about the importance of SEO. One of the most important elements of SEO is links, within your own site content, menu, to and from other sites. To start off you must research your keywords carefully.

Once you have completed that you will want to use those keywords to find like sites and then link with them, but ensure that you are hand selecting websites that are good quality sites with comparable quality content/design caliber as your website or better and one that gets a good amount of traffic.

Additionally, it is important to ensure that all links from them and within your own website are not generic words such as home or about us. Get keyword rich and ask anyone that links with you to do the same, so your alt (anchor) text for your links should read such as homepage of the best chocolate chip cookie or about new york yellow cabs.

Once you start working in SEO or have someone doing it for you, please keep in mind that links should get checked regularly, cross check them with the search engines to see how you are doing quarterly at least and be sure to keep on top of news items and trends that apply to your business and adjust your links and keywords accordingly.